Steam is one of the best platforms to play videogames. It was created in September 2003 by Valve, as a digital distribution platform, and here we can find titles from both small independent developers and large studios.
As a UX/UI designer, through focused research on Steam's mobile app, I discovered certain issues that were causing dissatisfaction among its users. As a result, I delved deeper into the research to determine the feasibility of developing a redesign for the Steam app, to provide users with a better experience while using our platform.
The first thing I decided to do was to investigate the needs of our users to discover the problems that our users were experiencing with the Steam app. The first step was to conduct semi-structured interviews, and I obtained the following findings.
Due to all the problems that Steam has, I decided to validate the Information Architecture through Tree Testing to corroborate if it is viable or needs to be adjusted.
I assigned two tasks to 20 participating users, and both tasks had a 40% error rate. As a result, I designed a new information architecture.
It was necessary to redesign the application, so I used this new UI KIT because the previous one had inconsistency problems. But I kept the brand colors to avoid causing an abrupt change.
The project focused on improving the user experience of the Steam mobile app through user research and app redesign. By conducting interviews and tree testing, I was able to identify issues with the information architecture and designed a new UI KIT to address the inconsistencies.
If Steam had prioritized user needs from the beginning, it could have increased user engagement beyond just using the app for two-step verification. By improving organization and hierarchy, the app could have been a more valuable tool for users to engage with the platform.
julianpreiti